LIMF is a multi-genre annual music festival which takes place in Sefton Park, Liverpool. Established in 2012, LIMF replaced the world-renowned Mathew Street Festival, with the aim of creating a safer, family-friendly event featuring a healthy mixture of mainstream and upcoming artists.

Over the years, the event has hosted an array of artists including Nile Rodgers & Chic, Basement Jaxx, Example, DJ Jazzy Jeff, Boy George, Jess Glynne, Ella Eyre, Cast, Echo & The Bunnymen and The Lightning Seeds, among many others.

The challenge with LIMF is to constantly evolve and adapt the design campaign year on year, sticking to LIMF’s mantra of being “inherently different”.