𝙏𝙝𝙚 𝙥𝙡𝙖𝙘𝙚 𝙞𝙨 𝙇𝙞𝙫𝙚𝙧𝙥𝙤𝙤𝙡. 𝙏𝙝𝙚 𝙩𝙞𝙢𝙚 𝙞𝙨 𝙣𝙤𝙬.
For the first time, Liverpool’s arts organisations have come together in a brand new campaign promoting Liverpool’s impressive cultural credentials.
Billboards and advertising hoardings across Liverpool and Manchester where emblazoned with slogans including ‘The Place is Liverpool. The Time is Now’, ‘Every Language. Every Accent. Every Artform. Every Style.’ and ‘Welcome to the city where the best stories begin…’
Local artists, Raven and Dayzy, joined forces with Liverpool-based video director Jack Whiteley and GoPlay recording studios to bring the campaign to life with a specially created soundtrack which pays homage to the city’s enviable cultural scene.
The arts sector has been one of the hardest hit as a result of the Coronavirus pandemic – with many venues closed for long periods or unable to curate in-person programmes due to changes to restrictions.
The Culture Collective is an initiative aimed at attracting local and regional visitors back to the city, shining a spotlight on the huge array of establishments that make up the region’s live performance, music and dance, galleries and exhibitions, film and digital technologies, comedy, festivals and museums.
I sought to create a broad identity to reflect this new way of working. It had to be a vibrant, contemporary visual identity to cover all the organisations involved.